SEO Service

CONTENT
STRATEGY.

Content that ranks is content built on data — not guesswork. I create topic cluster strategies and content calendars that establish you as the go-to authority in your niche and compound organic traffic month over month.

3x
More Traffic with Clusters
12mo
Full Calendar Delivered
100%
Data-Driven Topics

Topic Clusters Build Unbeatable Authority

Google doesn't just rank pages — it evaluates the entire topical authority of your site. A topic cluster is a content structure where one comprehensive "pillar" page links to multiple related "cluster" pages, signaling to Google that your site is the expert on that topic.

This approach doesn't just rank individual pages — it lifts your entire domain's authority for a topic, creating a compounding effect that grows your traffic exponentially over time.

PILLAR
PAGE
Cluster 1
Cluster 2
Cluster 3
Cluster 4
Cluster 5
Cluster 6

EVERYTHING YOU
GET

01
Keyword Research & Mapping
Deep keyword research using Ahrefs and SEMrush to identify the highest-opportunity topics for your niche — mapped to buyer intent stages.
02
Topic Cluster Architecture
A complete pillar + cluster content map showing every piece of content you need to dominate your niche — prioritized by impact.
03
12-Month Content Calendar
A full year of content mapped out by topic, keyword, search volume, and publishing priority — ready for your team to execute.
04
SEO Content Briefs
Detailed briefs for each piece of content: target keyword, word count, headings, entities to cover, and competitor analysis — so any writer can produce ranking content.
05
Content Refresh Strategy
Identify existing pages that have lost rankings and revive them with targeted updates — often faster wins than creating new content.
06
Internal Linking Plan
A systematic internal linking strategy that connects your cluster content, passes authority, and makes Google understand your site structure.

COMMON
QUESTIONS

I specialize in strategy and content briefs. I deliver everything your writers need to produce ranking content. If you need content writing as well, I can recommend vetted SEO writers or we can discuss adding that to your package.

There's no magic number, but publishing 2–4 high-quality, strategically planned pieces per month is typically enough to build topical authority over 6–12 months. Consistency matters more than volume.

Existing content is an asset. I'll audit what you have, identify what can be refreshed to reclaim lost rankings, what should be consolidated to avoid cannibalization, and what gaps need to be filled. Often, improving existing content is faster than creating new pieces.

BUILD CONTENT THAT
COMPOUNDS.

Let's map out a content strategy that builds your authority and grows your traffic month after month.

Book Free Strategy Call →